homestory.co.id
Indonesian home & living retailer needed to move from showroom-only to online sales. Built full e-commerce platform connecting physical inventory to digital storefront. Result: expanded reach beyond Tangerang showroom.
The Problem
Homestory operated physical showrooms (including Samanea in Tangerang) but had no online presence. Customers couldn't browse inventory or purchase outside showroom hours. The business needed an e-commerce platform that could handle product catalogs, online payments, and delivery logistics while staying connected to their existing retail operations.
Constraints
Must integrate with existing inventory management from physical showrooms
Payment systems need to support Indonesian methods (transfer, e-wallets, COD)
Product catalog spans furniture, kitchen appliances, bathroom equipment with varying specs
Site must perform well on mobile given Indonesia's mobile-first user base
Technical Decisions
Frontend
- Built responsive product catalog with category navigation and filtering
- Implemented image optimization for product galleries with zoom functionality
- Created mobile-first checkout flow optimized for Indonesian payment habits
- Added WhatsApp integration for customer service and order inquiries
Backend
- Designed inventory system syncing online stock with showroom availability
- Built order management pipeline handling payment verification and fulfillment
- Integrated with Indonesian payment gateways and logistics APIs
- Created admin dashboard for product management and order tracking
Infrastructure
- Deployed on cloud infrastructure with CDN for image delivery
- Set up automated backups for order and inventory data
- Implemented caching for product listings to handle traffic spikes
- Configured monitoring for uptime and payment transaction failures
Trade-offs Made
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Built custom e-commerce over SaaS platforms for full control over UX
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Accepted higher initial development cost for lower long-term fees
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Chose monolithic architecture over microservices for simpler operations
Outcome
Live at homestory.co.id serving customers across Indonesia. Platform handles product browsing, online orders, and payment processing. Integrated with physical showroom operations at Samanea Tangerang and participates in home industry events and festivals.
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